20 Social Media Prompt Templates for Small Business

AI-Ready Prompts by Post Type and Platform

Free resource from aibusinessaccelerator.au

All prompts use [BRACKET PLACEHOLDERS]. Replace with your details before pasting into ChatGPT or Claude.

Add your voice prefix to every prompt for consistent tone:

My business tone is [warm and conversational / professional and direct / 
casual and local]. Keep all posts consistent with this voice.

Category 1: Educational Posts (5 prompts)

Prompt 1.1 — Tips and Advice

I run a [business type] in [city]. Write a social media post sharing 
[3 / 5] tips about [topic relevant to my audience].

Format: Short intro line, numbered list, brief closing with a soft CTA 
(e.g. "Any questions? Drop them below."). 

Tone: [warm / professional / direct]. Under 180 words. 
Written for Facebook and LinkedIn.

Prompt 1.2 — Common Mistake

Write a social media post for a [business type] in [city] about a 
common mistake [target audience] make with [topic].

Frame it helpfully — not preachy. End with what to do instead. 
Under 150 words. Include a soft CTA like "DM us if you want to 
know more." Tone: [warm / conversational].

Prompt 1.3 — Myth vs. Reality

Write a social media post for a [business type] structured as 
"Myth vs. Reality." 

Myth: [common misconception in your industry]
Reality: [what's actually true]

Keep it punchy. Under 120 words. No jargon. 
End with a question to drive engagement.

Prompt 1.4 — Explainer: What We Do

Write a social media post explaining what a [business type] actually 
does — in plain English, for someone who's never used one.

Avoid industry language. Focus on the outcome for the client. 
Under 150 words. Friendly and approachable.

Prompt 1.5 — Seasonal / Timely Tip

Write a social media post for a [business type] in [city] with a 
timely tip relevant to [month / season / time of year — e.g. "end of 
financial year," "school holidays," "winter in Melbourne"].

Make it practical and specific. Under 130 words. 
End with a soft booking or enquiry CTA.

Category 2: Behind-the-Scenes Posts (5 prompts)

Prompt 2.1 — Job Completed

Write a social media caption for a [business type] who just completed 
[describe the job briefly — type of project, location if relevant, 
notable detail]. Keep the client anonymous.

Tone: proud but not boastful. 2–3 sentences + closing line. 
Under 100 words.

Prompt 2.2 — Week in Review

Write a "week in review" social media post for a [business type] in [city]. 

This week: [brief description of what happened — jobs done, challenges, 
anything notable].

Tone: honest and human. Like you're talking to a friend, not writing an 
ad. Under 150 words. Optional: end with a question.

Prompt 2.3 — Meet the Team

Write a social media post introducing [team member name and role] 
at [business name / business type]. 

Details: [a few sentences about them — how long they've been with you, 
what they do, something personal like a hobby or fun fact].

Tone: warm and personal. Under 120 words. End with a welcome or 
something that invites engagement.

Prompt 2.4 — Before We Got Here (Origin Story)

Write a social media post for a [business type] sharing a brief 
"before and after" story about the business itself — not a client project, 
but how the business has grown or changed.

Starting point: [describe where you started]
Where we are now: [describe current state]

Tone: reflective, genuine. Under 180 words. 
End with a thank-you to clients or community.

Prompt 2.5 — Tools of the Trade

Write a social media post for a [business type] sharing [3] tools, 
apps, or processes that make daily work easier or better quality.

Describe each briefly — what it is and why it helps. 
Tone: helpful and practical, like sharing a tip with a peer.
Under 160 words.

Category 3: Promotional Posts (5 prompts)

Prompt 3.1 — Service Feature

Write a social media post promoting [specific service] for a 
[business type] in [city].

Key details: [what the service includes, who it's for, approximate 
price range or how to enquire].

Tone: direct but not pushy. Lead with the benefit, not the service name. 
Under 130 words. End with a clear CTA: [Book / Call / DM / Book online at link].

Prompt 3.2 — Limited Availability

Write a social media post for a [business type] in [city] noting that 
[month / next X weeks] bookings are [almost full / filling up]. 

Goal: create urgency without feeling fake. Don't say "limited time only" 
unless it's literally true. Mention how to book.

Under 100 words. Tone: warm and honest.

Prompt 3.3 — Package or Bundle

Write a social media post promoting a [package / bundle / starter offer] 
from a [business type] in [city].

Package details: [name, what's included, price or "from $X," 
who it's designed for].

Lead with the problem it solves, not the features. 
Under 150 words. End with a booking or enquiry CTA.

Prompt 3.4 — Referral Offer

Write a social media post for a [business type] promoting a referral 
offer: [describe the offer — e.g., "refer a friend and you both get X"].

Tone: generous and appreciative. Thank existing clients implicitly. 
Under 120 words. End with how to refer.

Prompt 3.5 — Testimonial-Led Promo

Write a social media post that leads with a short client testimonial 
and transitions into a soft service promotion.

Testimonial (paraphrase, keep anonymous or use first name only): 
[paste or describe what they said].

After the testimonial, briefly mention the service and how to book. 
Under 150 words. Don't oversell — let the testimonial do the work.

Category 4: Community & Local Content (3 prompts)

Prompt 4.1 — Local Business Shoutout

Write a social media post for a [business type] in [city / suburb] 
giving a shoutout to another local business.

Business: [name and what they do]
Why I'm recommending them: [1–2 sentences]

Tone: genuine and warm. Under 100 words. 
Tag placeholder: [@business handle].

Prompt 4.2 — Community Event or News

Write a social media post for a [business type] in [city] reacting to 
or sharing [local event / community news / industry news].

The angle: [why this is relevant to my audience or business].

Tone: engaged and genuine — like a local sharing local news. 
Under 120 words.

Prompt 4.3 — Industry Comment

Write a social media post from a [business type] sharing a perspective 
on something happening in [the industry].

Topic: [describe the trend, change, or development you want to comment on].
My take: [your angle — agree, disagree, nuanced position].

Tone: confident but not divisive. Position as a knowledgeable local expert. 
Under 150 words.

Platform Adaptation Prompts (2 prompts)

Prompt 5.1 — Adapt for Instagram

Take this post and rewrite it for Instagram:

[paste your Facebook/LinkedIn post]

Instagram requirements:
- First sentence must be a hook that stops someone mid-scroll
- Keep body under 120 words
- End with a question or a soft instruction ("save this for later," 
  "tag a mate who needs to see this")
- Suggest 5 relevant hashtags at the end (I'll review and trim)

Prompt 5.2 — Adapt for Google Business Profile

Take this post and rewrite it for Google Business Profile:

[paste your post]

Requirements:
- Include [suburb/city name] naturally in the text (for local SEO)
- Keep it under 150 words
- End with a clear action: "Call us," "Book online," or 
  "Visit us at [address]"
- Remove any casual language — this is searchable content

Bonus: Idea Generation Prompt

When you’re stuck on what to post, run this to refill your content ideas:

I run a [business type] in [city]. Give me 8 post ideas for each 
of these categories:

1. Educational tips for [target audience description]
2. Behind-the-scenes moments for a [business type]
3. Client win angles (anonymised, professional)
4. Promotional angles for [your main services]
5. Community/local content for [city]

Format: numbered list. One line per idea. No full posts — just ideas.

Save the ideas you like. A single run gives you 40 ideas — roughly 8 weeks of content.

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