Free Resource
Real Estate Lead Follow-Up Scripts
8 AI-Ready Templates for Every Stage
Free resource from aibusinessaccelerator.au
Each script includes: The ChatGPT Prompt + Finalised Output Example + Personalisation Note.
⚠️ Compliance note: Keep first responses focused on confirming interest and booking inspections. Avoid price claims, market value assertions, or comparative statements in early-stage messages.
Script 1: First Response to Portal Enquiry (Email)
The Prompt:
Write a first response to a real estate enquiry.
The buyer enquired about [property address or type] and their
message says: "[paste their enquiry text]"
The response should:
- Acknowledge their specific enquiry (not generic "thanks for your interest")
- Confirm availability for an inspection (suggest 2 time options)
- Invite a brief question or reply to understand their situation better
- Sound like it was written by a person, not a template
- Under 80 wordsOutput Example:
Subject: Re: [property address] enquiry
Hi [Name],
Thanks for reaching out about [address] — it’s a great property and I’m glad it caught your eye.
I have inspections available [Day 1, time] or [Day 2, time] this week. Which works better for you?
If it’s easier, I’m also happy to have a quick chat first — sometimes a 5-minute call answers more than an email. [Phone number].
[Your name]
Personalisation Note: Replace the address with the specific one they enquired about. If they mentioned something specific in their enquiry (e.g., “we have two young kids”), reference it in the response.
Script 2: First Response to Portal Enquiry (SMS — Under 160 Characters)
The Prompt:
Write an SMS-length first response to a real estate enquiry about
[property address]. The buyer's message: "[their enquiry]"
Under 160 characters. Warm and direct. Include your name and
a call to action (call or confirm inspection).Output Example:
Hi [Name], thanks for your enquiry on [address]. Happy to arrange an inspection — are you free [Day] or [Day]? [Your name] [number]
Personalisation Note: 160-character limit is strict — verify with a character counter before sending. Works best as a text from your mobile number.
Script 3: Inspection Confirmation Message
The Prompt:
Write a brief, warm confirmation message for a buyer who has just
booked an inspection at [property address] for [day/time].
Include:
- Confirmation of time and address
- One useful practical detail (parking, entry instructions, or
what to bring)
- Invitation to contact me with questions beforehand
Under 60 words. Feels like a thoughtful note, not an automated reply.Output Example:
Hi [Name],
Looking forward to meeting you at [address] on [day] at [time].
Quick note: [parking / entry detail specific to the property — e.g., “Street parking is free on Lawson Street — the front gate will be open for you”].
Any questions before then, call or text me on [number].
[Your name]
Personalisation Note: The practical detail is what makes this feel non-automated. Look up the property and add one real, useful note about access.
Script 4: Same-Day Post-Inspection Follow-Up
The Prompt:
Write a follow-up message to a buyer I met at an inspection today
at [address].
They [describe their reaction — e.g., "seemed genuinely interested
but mentioned the second bedroom felt small for their needs" /
"were very enthusiastic and mentioned they'd like to bring their
partner through"].
Tone: friendly, not pushy. Reference their specific comment.
Address it briefly or build on their enthusiasm.
Invite next steps without pressure. Under 80 words.Output Example (interested, one hesitation):
Hi [Name],
Great to meet you today at [address]. I’ve been thinking about the second bedroom comment — [one sentence that addresses the concern, e.g., “it’s 3.2m × 2.9m, which is snug, but a few buyers have found it works well as a study/guest room setup”].
Happy to send through the floor plan if it helps you picture the space properly.
Worth a second look? Let me know.
[Your name]
Personalisation Note: The specific concern reference is everything. Without it, this is just another follow-up. With it, the buyer feels heard.
Script 5: Day 7 Re-Engagement (Buyer Gone Quiet)
The Prompt:
Write a follow-up message to a buyer who inspected [property]
7 days ago and hasn't responded to my initial follow-up.
Tone: genuinely helpful, light, low pressure — open the door
without pushing through it. Don't assume they're still interested.
Offer something of value (a market update, a new listing that might
suit, or a simple open-ended check-in).
Under 70 words.Output Example:
Hi [Name],
Just checking in after last week — I know how busy the search gets.
If [address] is still on your radar, I’m happy to answer any questions or arrange a second inspection. And if you’ve moved in a different direction, no worries at all — I’d be glad to keep an eye out for other properties that might suit.
Either way, hope the search is going well.
[Your name]
Personalisation Note: If you have a new listing that might genuinely suit them, mention it here. A specific option is always more effective than a general offer.
Script 6: Day 14 — New Listing or Market Update Message
The Prompt:
Write a brief message to a buyer who inspected [property]
two weeks ago. We haven't connected since the day 7 follow-up.
[Choose one]:
Option A: Share a new listing: "I have a new listing at [address]
that's just come to market and matches what you were looking for."
Option B: Share a market update: "Brief relevant market observation
for [suburb]."
Tone: helpful, informative. Not a sales pitch. Under 60 words.Output Example (Option A — new listing):
Hi [Name],
A new listing just came through that might interest you — [address], similar size to [original property] but [key difference, e.g., “with a larger outdoor area”]. It won’t be widely marketed until [date].
Happy to arrange a private inspection before it goes public if you’d like a look.
[Your name]
Personalisation Note: This script works best with an actual new listing in hand. If you’re using the market update option, verify the data before sending.
Script 7: Day 30 — Long-Game Check-In
The Prompt:
Write a long-game follow-up for a buyer contact who went quiet
after inspecting a property a month ago.
They may have found a property, paused their search, or still be
actively looking. Tone: friendly, low-pressure, genuinely keeps
the door open.
One clear invitation to reconnect if their situation has changed.
Under 50 words.Output Example:
Hi [Name],
It’s been about a month since [address] — hope your search is going well.
If you’re still looking, I’d love to stay in touch. And if you’ve found something, congratulations.
Either way, I’m here if I can ever help.
[Your name]
Personalisation Note: This message’s strength is in what it doesn’t do. It doesn’t push, doesn’t assume, and doesn’t guilt. That’s why it often gets a reply when nothing else does.
Script 8: Buyer Who Found Another Property — Keep in Pipeline
The Prompt:
Write a brief, gracious message to a buyer who has let me know
they've purchased another property.
Congratulate them genuinely. Keep the relationship warm for
future referrals or when they're next in the market.
No sales pitch. Under 60 words.Output Example:
Hi [Name],
Congratulations — that’s great news! Buying a home is a big deal and I hope you’re really happy there.
If you ever need anything in the future — whether you’re looking again or have friends in the market — I’d love to help. Enjoy settling in.
[Your name]
Personalisation Note: This message has a long-tail value. Buyers who had a good experience with you refer others. A gracious exit is part of the relationship.
5-Touch Sequence Summary
| Touch | Timing | Script | Channel |
|---|---|---|---|
| 1 | Within 2 hours of enquiry | Script 1 or 2 | Email or SMS |
| 2 | Day after inspection | Script 4 | SMS preferred |
| 3 | Day 7 | Script 5 | |
| 4 | Day 14 | Script 6 | SMS |
| 5 | Day 30 | Script 7 |
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