AI Listing Description Prompts for Agents

8 Ready-to-Use ChatGPT Prompts for Every Property Type

Free resource from aibusinessaccelerator.au

⚠️ Compliance reminder on every page: AI writes the words. You check the facts. Before any AI-generated listing goes live, verify: school zones (state school zone finder), transport claims (actual routes), distances and proximity claims, renovations (match exactly to what was done), council zoning (official sources only). Never AI-generate price or value representations.

Prompt 1: Standard Residential — Family Home

Write a compelling real estate listing description for an Australian 
property with these details:

- Property type: [house / Queenslander / cottage / contemporary]
- Bedrooms / bathrooms / parking: [X bed, X bath, X car]
- Key features: [list 5–8 specific, verified features]
- Location highlights: [suburb, walkability, amenities — VERIFIED ONLY]
- Target buyer: [young families / upsizers / owner-occupiers]
- Tone: warm and family-friendly — lifestyle-led, not spec-led
- Length: [80 / 150 / 250 words]

Additional instructions: Lead with the lifestyle, not the bedroom count.

Compliance check before publishing:

All school zone references verified (state school zone finder)
All distance claims verified (Google Maps walking/driving)
All renovation details match what was actually completed
No “approved for subdivision” or zoning claims without council confirmation

Prompt 2: Investment-Focused — Unit / Apartment

Write a real estate listing description for an investment property:

- Property type: [unit / apartment / studio]
- Bedrooms / bathrooms / parking: [X bed, X bath, X car]
- Key features: [list 5–8 verified features]
- Location: [suburb, key transport links — VERIFIED]
- Investment highlights: [rental yield estimate if available, low maintenance, 
  body corporate levy if known, vacancy rate context if available]
- Target buyer: property investor
- Tone: numbers-confident, professional — lead with yield and return, 
  not sentiment
- Length: [80 / 150 words]

Do not include specific rental yield or capital growth predictions.
Frame investment appeal without making financial advice claims.

Compliance check:

Body corporate fees accurate and current
Rental estimates sourced from property management data, not AI
No yield predictions presented as guaranteed

Prompt 3: Prestige / Lifestyle — Premium Property

Write a prestige real estate listing description for an Australian property:

- Property type: [luxury house / waterfront / acreage estate]
- Bedrooms / bathrooms / parking: [X bed, X bath, X car]
- Standout features: [list 5–8 specific luxury or lifestyle elements]
- Setting: [views, outlook, position — describe specifically and accurately]
- Target buyer: affluent family or downsizer seeking lifestyle property
- Tone: aspirational and evocative. Do not list features — paint a picture.
  Use sensory language: light, space, quiet, outlook, morning, privacy.
  Lead with lifestyle, close with legacy.
- Length: 200–250 words

Avoid: clichés like "rare opportunity," "must be seen," "entertainer's dream."

Compliance check:

View descriptions accurate (north-facing verified, CBD views confirmed)
All lifestyle claims specific and verifiable
No superlative market claims (“finest,” “most prestigious”) without basis

Prompt 4: First Home Buyer — Entry-Level Property

Write a real estate listing description for an entry-level property 
targeting first home buyers:

- Property type: [unit / townhouse / small house]
- Bedrooms / bathrooms / parking: [X bed, X bath, X car]
- Key features: [list 4–6 verified features]
- Location: [suburb, transport links — VERIFIED]
- First home buyer context: [first home buyer stamp duty eligibility 
  if applicable — verify with state authority before including]
- Tone: welcoming, optimistic, honest. Emphasise what makes this 
  achievable and liveable. Don't oversell — undersell and over-deliver.
  This buyer is nervous; the copy should reassure, not hype.
- Length: 100–150 words

Compliance check:

First home buyer eligibility verified with relevant state authority
No stamp duty claims without current, state-specific confirmation
No “ideal investment” framing for FHOG-eligible properties without advice disclaimer

Prompt 5: Acreage / Rural Lifestyle

Write a real estate listing description for an Australian rural or 
acreage property:

- Property type: [acreage / small farm / rural lifestyle block / hobby farm]
- Land size: [X hectares / X acres — state clearly]
- Bedrooms / bathrooms / shedding: [X bed, X bath + outbuildings]
- Infrastructure: [water sources, power, fencing, outbuildings — VERIFIED]
- Key features: [list 5–8 specific verified features]
- Location: [distance to nearest town, services available]
- Tone: self-sufficient lifestyle — space, privacy, land, possibility.
  Practical and aspirational. The reader wants to know what they can do 
  here, not just what's here.
- Length: 150–200 words

Compliance check:

Water source information verified (dam capacity, bore yield if claimed)
Land size confirmed against certificate of title
Zoning verified with council (rural residential, farming zone, etc.)
No “subdivision potential” claims without council confirmation

Prompt 6: Renovation Opportunity (Fixer-Upper Framing)

Write a real estate listing description for a property being marketed 
as a renovation opportunity:

- Property type: [house / unit]
- Current condition: [describe honestly — "original condition," 
  "requires updating," "structurally sound, cosmetically tired"]
- Land/block: [size, orientation — VERIFIED]
- Location: [suburb, key appeal — VERIFIED]
- Target buyer: renovator, developer, or owner-occupier willing to invest
- Tone: opportunity-focused without misrepresenting condition. 
  Be honest about what it is — buyers appreciate honesty more than spin.
  Lead with what's good (location, land, bones), not what's missing.
- Length: 100–150 words

Do not describe the property as being in better condition than it is.

Compliance check:

Condition description honest and accurate
No “development potential” claims without council zoning confirmation
Building inspection results (if available) disclosed as required

Prompt 7: Auction Campaign

Write a real estate listing description for a property being taken to auction:

- Property type: [type]
- Bedrooms / bathrooms / parking: [X bed, X bath, X car]
- Key features: [list 5–8 verified features]
- Location: [suburb — VERIFIED]
- Auction date: [if including — confirm with vendors before publishing]
- Target buyer: [description]
- Tone: confident and competitive — convey that this property will attract 
  strong interest. Create FOMO through specificity, not hype. 
  Describe what's genuinely special; let buyers draw their own conclusions.
- Length: 100–150 words

Do not include price guide in the description body (managed separately per state regulations).

Compliance check:

Auction date confirmed and correct
Price guide handled per state disclosure requirements (not AI-generated)
“Expected to be popular” style claims based on actual comparable evidence

Prompt 8: Listing Headline and Tagline Generator

Write 5 headline options for a real estate listing:

Property: [type] in [suburb]
Target buyer: [description]
Key selling points: [2–3 most compelling aspects]

Requirements for each headline:
- Under 10 words
- Mix of emotional and factual angles
- No clichés: "Dream Home," "Must See," "Rare Find," "Don't Miss," 
  "Entertainer's Dream," "Investors Take Note"
- At least one that's unexpected or distinctive

Also write 3 social media taglines (under 20 words each) that could 
accompany a property photo post. Different angles from the headlines.

Using the outputs:

Pick the strongest headline for realestate.com.au / Domain listing
A/B test: some portals allow headline testing
Use social taglines for Instagram, Facebook, and LinkedIn posts
Save all 8 options in your property file — unused ones often work as email subject lines

Pre-Publication Compliance Checklist

Run this check on every AI-generated listing before it goes live.

Facts

School zone verified via state school zone finder (not from AI output)
All distance and travel time claims verified (Google Maps)
All renovation and feature claims match actual property condition
Location amenities exist and are accurate (café, park, transport stop)

Legal

No misleading representations about property condition
No price representations or market value claims
No subdivision or development claims without council confirmation
Zoning and flood information from official sources only
Body corporate information (if unit) verified and current

Final check

Agent has read the full description (not just reviewed AI output)
Vendor has reviewed and approved
Fact-check sign-off documented internally

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